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Privacy Policy

Effective Date: July, 2016
Last Updated: May, 2017

At NICESMART, your privacy is extremely important to us. This Privacy Policy explains in detail how we collect, use, disclose, protect, and store your personal data when you visit our website www.nice-smart.com, use our products and services, or interact with us through any medium.

By using our website or services, you agree to the terms outlined in this Privacy Policy. If you do not agree, please discontinue use of our website and services.


1. Information We Collect

We may collect information in several ways:

a) Personal Information You Provide Voluntarily

  • Name, email address, phone number, billing/shipping address.

  • Login details, account credentials, and preferences.

  • Payment and transaction details (processed securely by third-party payment gateways).

  • Business information (company name, tax details, trade licenses for B2B clients).

  • Communications you send to us (customer support, sales inquiries, etc.).

b) Automatically Collected Information

  • IP address, device type, browser type, operating system.

  • Website usage data (pages visited, time spent, clicks, navigation paths).

  • Referring URLs and location data (where permitted).

  • Log files and analytics reports.

c) Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar tools for:

  • Session management and site functionality.

  • Remembering preferences and login sessions.

  • Measuring traffic, conversions, and performance.

  • Delivering targeted ads (via Google Ads, Meta Ads, etc.).

You can manage cookies through your browser settings.


2. How We Use Your Information

We use collected data for the following purposes:

  1. Service Delivery: To provide, operate, and improve our products and services.

  2. Order Fulfillment: To process payments, manage shipments, and deliver products.

  3. Customer Support: To respond to inquiries, requests, and complaints.

  4. Marketing & Communication: To send promotional offers, newsletters, and service updates.

  5. Analytics & Personalization: To improve website functionality, optimize user experience, and customize content.

  6. Security & Fraud Prevention: To detect, prevent, and respond to unauthorized access, fraud, or abuse.

  7. Legal & Compliance: To comply with applicable laws, tax obligations, or regulatory requirements.


3. Sharing & Disclosure of Information

We may share your information only under these circumstances:

  • With Service Providers: Third parties that assist with payment processing, logistics, IT infrastructure, advertising, or analytics.

  • Business Transactions: In case of a merger, acquisition, restructuring, or asset sale.

  • Legal Requirements: To comply with laws, court orders, or government requests.

  • Protection of Rights: To protect our rights, property, and safety or that of our users.

  • With Consent: If you explicitly authorize data sharing.

👉 We never sell your personal information.


4. International Data Transfers

As we operate globally, your information may be stored or processed outside your country of residence. We take necessary measures to ensure transfers comply with applicable data protection laws (e.g., EU Standard Contractual Clauses for GDPR).


5. Data Retention

We retain personal data only as long as needed for:

  • Contractual obligations (order records, billing).

  • Legal compliance (tax, accounting).

  • Security and fraud prevention.

Once retention is no longer required, we securely delete or anonymize data.


6. Data Security

We use industry-standard security measures, including:

  • Encryption: Secure Sockets Layer (SSL/TLS) for website communications.

  • Access Control: Restricted access to authorized personnel only.

  • Regular Monitoring: Firewalls, intrusion detection, and vulnerability scanning.

  • Backup & Recovery: Systems in place to prevent data loss.

⚠️ While we take every precaution, no method of online transmission is completely secure.


7. Your Rights

Depending on your location, you may have the following rights:

a) General Rights (All Users)

  • Access and request a copy of your data.

  • Correct inaccuracies in your data.

  • Delete your personal information (subject to legal obligations).

  • Opt out of marketing communications.

  • Withdraw consent at any time (where processing is based on consent).

b) GDPR Rights (European Union/EEA Users)

Under the General Data Protection Regulation (GDPR), you have additional rights:

  • Right to data portability.

  • Right to restrict processing.

  • Right to object to processing (including profiling and automated decision-making).

  • Right to lodge a complaint with your Data Protection Authority (DPA).

c) CCPA/CPRA Rights (California Residents)

California law grants you:

  • The right to know what personal information we collect, use, and share.

  • The right to request deletion of your personal data.

  • The right to opt-out of the sale or sharing of personal data (we do not sell data).

  • The right to non-discrimination when exercising privacy rights.

We provide a “Do Not Sell or Share My Personal Information” option for compliance.


8. Third-Party Services & Links

Our website may contain links to third-party websites, apps, or services. We are not responsible for their privacy practices. Please review their policies before sharing any personal information.

We also use third-party services (e.g., Google Analytics, Meta Pixel) which may collect anonymized data to analyze site usage.


9. Children’s Privacy

Our services are not designed for children under 13 years old (or 16 years old where applicable under local law). We do not knowingly collect information from minors. If you believe a child has provided us with personal data, please contact us immediately.


10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised “Last Updated” date. Major updates will be communicated via email or site notification where possible.


11. Contact Us

For questions, concerns, or privacy-related requests, please contact us:

www.nice-smart.com/contact-us
📧 Email: info@nice-smart.com
📞 Phone: +8617727472760
🏢 Address: 162, Fengtang Avenue, Xixiang Haoye Industrial Park, Bao’an, Shenzhen, China